« Paris Fashion Days » Before, the trade show for collection previews, puts the label on the catwalk

CATWALKS SCHEDULES

July, Monday 6th 2009	July, Tuesday 7th 2009
11h00 : Little Marcel 12h30 : Phard 14h00 : Nathalie Garçon 15h30 : Ventcouvert 17h00 : Xuly Bët	11h00 : Des Petits Hauts 12h30 : Impasse De La Defense 14h00 : Zu Elements 15h30 : Bains De Nuit 17h00 : Lauren Vidal

A PREVIEW OF LABELS ON THE CATWALK

With BEFORE, during couture week when Paris is in sizzling, before the commercial calendars and other trade show.

“PARIS FASHION DAYS” offers creative Prêt à Porter a new time space in the fashion calendar, an original meeting with the players in the market.

“PARIS FASHION DAYS” 5 CATWALK SHOWS A DAY ON THE 6, 7 JULY Give yourself the chance to highlight your creativity and show off your collection before the season, to an essential target: trendsetters, the press, and buyers.

The catwalk show is organized as a turnkey service, based on the brand’s brief, by a team of professionals at the heart of the three DOCKS: each brand presents its collection with its accessories.
The catwalk team manages the castings, makeup, hairstyling and choreography for you.
The soundtrack can be live with a recognized DJ on the theme of Woodstock: love, psychedelia…
The catwalk is filmed and broadcast on the salon, and consequently given to the brand for full use (agents, boutiques ...)
The catwalk show can also be transformed into a look book: all the silhouettes are photographed, with page layout and printing being completed within a maximum of 8 days.
The catwalk show closes with an evening at Le Baron, also on the Woodstock theme.
The brands will be able to invite their best clients and networks (25 invitations).

A CATWALK SHOW FOR LABELS TO CREATE THEIR COMMUNICATION & COMMERCIALISATION TOOLS

"For all its aspect of being free, friendly and a gift, it gives off a good vibe”
Vincent Grégoire

BEFORE, as well as being a PREVIEW salon for professionals wanting to the first in their commercial affairs, also proposes the “PARIS FASHION DAYS” event, a major fashion communication tool, with the catwalk show, a preview rendezvous, and an official Temps space dedicated to creative brands.
“PARIS FASHION DAYS” brings fashion to life. But the catwalk does not remain ephemeral. The show continues in film, in print, as a soundtrack. Anything is possible…

A TEAM OF PROFESSIONALS FOR THE CATWALK / IMAGES / PRINT

In the service of French and international brands. Including the best people for listening to brands, ensuring effectiveness, and creating astonishment in the expression of brand identity.

The package

Catwalk show (15 girls / 2 passes on average / makeup & hairstyling / sound / construction and production)
Completed film with sound and titles / logo with full rights of usage
image of each silhouette of the catwalk show